Choose your words wisely!

Inspired by @WallyBock

Chatting on Twitter the other night, Wally mentioned in passing that he was a vet. Wow I thought. He's an international leadership guru , writer, poet AND a vet. That's pretty amazing. I went into recruiter mode. Thoughts about wide ranging skill sets , the long years he must have spent in college and training, plus potential career paths all raced through my mind. Then I realised (just as quickly) that we were probably having a cultural mis-communication moment. In UK English "vet" is a commonly used abbreviation for veterinary surgeon, but in the US it tends to replace the phrase "war veteran".

The importance of word choice in communicating a message in job search strategies is a vital part of my coaching programme. It's key in CV writing and drafting internet profiles not only to be identified by Applicant Tracking Systems, but to identify your personal brand, which is the essence of your message. Strong language is absolutely essential in developing a correctly pitched elevator speech used in direct networking and interviews. They all require precise vocabulary, but presented in different styles and formats. Living in an international environment where English is the global business lingua franca, I also see people both communicating and confusing in their second, third or even fourth languages every day. It then occurred to me if two Anglophones can mis-communicate so successfully and we use vocabulary and word choice as a professional tool all the time, what are the implications for those that don't? I'm not talking about advertising spin either, but just presenting our message in a succinct and positive fashion, that everyone can understand and easily digest.

I coached someone recently who used this phrase "Used to work in a multicultural environment : continuous contacts internally with US and European colleagues. Daily contacts with customers in Europe, Middle East and Africa mainly"

What he had actually done was this: successfully identified market development opportunities in key emerging markets,( some very challenging countries which I can't specify for confidentiality reasons) created multi- cultural and cross discipline teams (requiring the management of significant cultural differences and business practises) to spearhead the launch of the product portfolio. The result was x increase( large number) to his company's bottom line. Was that obvious? Not at all. Same role, but which one is going to attract attention?

I have observed over time that there are generally two parts to this communication process: communication with yourself (internal message) and then communication with others (external message). Sometimes it is only about the use of effective "brand" language ( vocabulary), but quite often it's more than that.

So what needs to be done?

Internal communication: this is about self awareness and self insight. You need to identify and understand your own challenges and achievements - I know I keep bashing on about this - but it is key. If you don't know what you're good at - how can you expect anyone else to know? You are your own best asset. Recruiters don't have time to look for sub - text and to analyse the possible implications of what you've been doing in your career. We need to be told in very precise terms. Self insight also facilitates the interview process so you present yourself strongly verbally as well - this is your own brand development . It avoids the awkward pauses, repetition and embarrassing moments in interviews. But it is equally vital that you own your personal message. How do you define yourself? As the person in "daily contact" or the person who " spearheads"?

External communication: Choosing powerful vocabulary and phrases to get your message across in the best possible way in all media is really important. This is not boasting (that's about personality and delivery) or falsifying( that's about lying). It's your brand marketing. Would we buy Coke if it was advertised as a "brown fizzy drink" Probably not. Suggesting "refreshing" and "thirst quenching" or whatever else they say, produces a different and successful picture. Same about you! Use words such as: identifed, created, instigated, enhanced, extended, exceeded, generated, conceived, won, strengthened, secured, restructured, transformed to list just a few. Lose weaker words such as: facilitates, co-ordinated, set up, played a key role, contact etc. Let the facts speak for themselves and back up your achievements with incontestable examples or numbers.

If you are not a wordsmith, or English isn't your first language ,enlist support to help craft the most convincing CV possible to send a message you believe in. Why run the risk of being rejected because of some weak words? You don't want to be a "brown fizzy drink"!

Survivor Skills for the Employed

There are many forms of career transition in a working life: starting new jobs or careers, moving geographically, becoming a trailing spouse, taking maternity leave, having a new boss, promotions, retiring and experiencing re-structuring. And of course, in today's climate, losing jobs. But in a downturn, career transition doesn't just cover the people who have lost their jobs or are looking for new ones. It also covers the ones left on the "island".

“Survivors” are in a category which is quite often overlooked . These are the people who are actually still lucky enough to be employed. So what's the problem, you might be asking? They're OK. Why should we care about them?

Well, perhaps they are the ones making the cuts. They might be sending long standing colleagues or employees into uncertain professional and economic futures. Those very people might share social and professional networks and even live in the same local communities.

These “survivors” are possibly expected to meet established or even tighter deadlines and targets, with reduced teams and budgets and no immediate rewards. Perhaps they have taken pay cuts, voluntarily or otherwise, but with the same personal financial commitments. Bonuses are a thing of the past and all motivational programmes have been cancelled. So, no more trips to exotic places, “Dinner for Two” vouchers, employee of the month receptions, or company outings. Travel privileges might have been down graded, inter-continental flights are in coach and even free coffee in the office has been abolished.

In some sectors,banking and finance for example, public opinion is negative towards all employees, not just those senior directors accused of negligence. My daughter, a "survivor" in a London legal firm, has been openly harrassed on the way to work, just because she happened to be walking past a bank wearing a business suit. In manufacturing companies, management teams have been locked in their offices by angry ex-employees in many different countries.

"Survivors" might be fearful of taking vacations, or sick leave, in case their absence makes their jobs vulnerable. This culture of “presentee- ism” means spending longer hours in the office, just to be visible. Other key relationships might be suffering because of this. Partners are getting mad, dinners end in bins and the kids feel neglected. There might be instances where challenging projects have been cut or put on hold, leaving only routine tasks. Perhaps they are managing teams who are de-motivated, leaving a tense atmosphere between colleagues or even direct conflict. Information sharing might be reduced, resulting in lack of trust.

Perhaps protectionist strategies are in place, sometimes completely unconsciously, to safeguard workloads, business practises or seniority, all to the detriment of the organisation as a whole. Health issues are on the increase. Client or customer feedback is starting to become negative or impatient and profitability is falling further. All of this impacts the bottom line. All hard to audit.

They daren't complain because they know what the alternatives are. They certainly can't complain to you, can they? So how do they stay motivated in a such a stressful working environment? If you are a survivor what can you do?

Well a good idea might be to borrow from Einstein. His 3 rules of work would seem pretty sensible here: "From clutter find simplicity. From discord find harmony. From difficulty find opportunity".

Here are some very tip of the iceberg suggestions:

• Simplify: Break your situation down into manageable, measurable parts. Strategise. Formulate a mission statement, set yourself some achieveable positive, action -orientated, time -bound goals. Include all aspects of your life, but also make fall back provisions. Nothing in life ever works perfectly - well not in mine anyway. As someone said, the most successful people are good at Plan B.


• Harmonise: Choose how you react to your situation. This gives you control. Communicate, be open and engage with your team and colleagues. Assess your own performance, try to get a clear understanding of your professional responsibilities and know how you will be assessed. Evaluate your strengths and weaknesses. What can you do better? How can you achieve that?


• Maximise: Extend your professional network not just for support, but for information and experience exchange. Gain new skills. Refresh old ones. Set up a plan for personal development and make sure you take care of yourself physically and psychologically

"Experience, is not what happens to you. Experience is what you do with what happens to you." Aldous Huxley

And because you can't dance ( always good for the soul) to either Einstein or Huxley, try Gloria Gaynor ... "I will survive"